Your brand is a key strength and it is worth securing it in Europe in order to expand your business. A good brand also assists the customers to know your products and develops trust. It may appear that registration of trademarks in Europe is a complex process, but when one takes the right measures, one can easily cope with it. The most common way of starting a business is by conducting an European union trademark search to prevent conflict. Understanding the registration of EU trademarks will bring you with confidence that your brand is secure and registered throughout the entire EU.

The process of knowing EU Trademarks.

EU trademark is a legal protection, which includes the entire member states of European Union. It implies that using one application, you can simultaneously protect your brand in more than one country. It may consist of your business name or your logo, or even your slogan. It is necessary to know the advantages and drawbacks of an EU trademark registration before filing in order to decide about your brand protection.

Carrying out a Trademark Search.

You are also advised to do a search on the trademarks registered in the European Union before applying to determine whether other similar trademarks are registered. This will prevent rejection or lawsuits in the future. It is possible to search it online with the help of the EU Intellectual Property Office (EUIPO) database. Examining your application will help you to discover possible conflicts and make changes to your application to have a higher chance of being approved.

Preparing Your Application

After a search, you are now going to prepare your application. You are required to give information like your brand name, logo as well as the products or services you wish to be protected. Be precise on the categories your trademark will cover. Errors during this step would not only postpone your application but also lead to rejection and therefore proper preparation is a very important part of registering an EU trademark.

Application Submission.

You are able to make your application online using the EUIPO site. The charges are pegged on the number of classes of goods or services you wish to have protection. Once you submit the application, the office will review your application to ascertain that it is legal. It is best to keep records of your submission and payment so that you could keep track of the process and refer to it in the future.

Managing and Minding Your Trademark.

Once approved your trademark will be listed in the EUIPO journal to give time to protest. In case there are no objections, your trademark is officially registered. It has to be renewed periodically in order to be under protection. Trademark monitoring also works to keep people off your trademark without authorization and your brand will be safe within the European Union.

Conclusion

Registration of a trademark in Europe is a crucial measure towards securing your business in more than one country. Since knowing about an EU trademark registration and performing an European union trademark search is not the same as preparing, submitting and maintaining your application, every single step counts. Trade Mark Angel would guarantee that your brand is legally secured, trusted by the customers, and your business could develop without dangerous risks in the European market.